It took quitting my dream job to start building my dream life.

When I became the COO of a pre-series A start-up in late 2022, I believed I had “made it.” My long-term dream of holding a C-suite position had come to fruition.

Like many, I bought into the idea that if I had the right title and enough money, I would be fulfilled; that those pesky feelings of imposter syndrome would finally fade, and I would be confident. I imagined I would feel like I had “arrived”.

But just a few months into the role, I realized something wasn’t right. Instead of fulfillment or confidence or even happiness, I was filled with self-doubt and anxiety.

Was this really the destination I dreamed of?

I knew that simply switching jobs wouldn’t solve my deeper issues. I needed to take a step back and reassess not just the next step in my career, but my entire approach to life.

In my pursuit of “success,” I lost sight of who I was and what I truly wanted.

This realization sparked a profound journey of self-discovery. I let go of the roles and titles shaped by external expectations and began redefining my life on my own terms. Through this transformation, I gained clarity about who I am and the gifts I wanted to share with the world. From this place of alignment, crer was born.

crer means to believe in Portuguese (Lisbon is my happy place!), and it is the foundation of my mission: to empower humans to believe - in themselves, in others and the world.

My work is to serve high-performing professionals; empower them to become Confident Achievers: humans who leads with self-trust, grounded in who they are, not just what they do. Over the last 2 years, I’ve supported 50+ clients to find new jobs, become better leaders and create healthy, sustainable cultures within their workplace.

The results speak for themselves: clients securing new roles in new industries, doubling earning potential, starting new ventures, leading careers rooted in alignment and curiosity and collaborating with co-workers more relationally.

When you embrace and act from who you truly are, you create the foundation for a career and life of fulfillment.

If you’re curious to learn more - subscribe to my substack and get in touch!