It took quitting my dream job to start building my dream life.

When I became the COO of a pre-series A start-up in late 2022, I believed I had “made it.” My long-term dream of holding a C-suite position had come to fruition, and I thought this title would finally bring me happiness.

Like many, I bought into the idea that if I had the right title and enough money, I would be fulfilled.

But just a few months into the role, I realized something wasn’t right. Instead of happiness, I found myself completely miserable, heading down the path of becoming a burnt-out workaholic.

I knew that simply switching jobs wouldn’t solve my deeper issues. I needed to take a step back and reassess not just the next step in my career, but my entire approach to life.

In my pursuit of “success,” I lost sight of who I was and what I truly wanted.

This realization sparked a profound journey of self-discovery. I let go of the roles and titles shaped by external expectations and began redefining my life on my own terms. Through this transformation, I gained clarity about who I am—and from that place of alignment, crer was born.

Today, I work with individuals—underconfident overachievers —high-performing professionals driven by self-doubt, often battling burnout or imposter syndrome; empowering 50+ professionals to believe and trust themselves, again.

Together, we’ve explored core values, redefined success, and established norms that resonate with personal expectations. As a result, my clients have experienced fulfillment, while also achieving remarkable outcomes: securing new roles, increasing earning potential, starting new ventures, and leading lives rooted in alignment.

When you embrace and act from who you truly are, you create the foundation for a career and life of fulfillment.

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